The Toys factory

Where the magic happens

Miki Agrawal: Disrupting Taboos and Revolutionizing Everyday Products

Miki Agrawal is a force to be reckoned with in entrepreneurship and innovation. This serial disruptor has made a name for herself by tackling societal taboos head-on and creating businesses that challenge the status quo and improve people’s lives in unexpected ways.

Born to Japanese and Indian parents in Canada, Agrawal’s diverse background has undoubtedly influenced her unique perspective on life and business. After graduating from Cornell University with a degree in Business and Communications, she initially followed a traditional path in the financial industry. However, 9/11 prompted her to reassess her priorities and set three ambitious goals for herself.

Agrawal’s journey as an entrepreneur began with the launch of a gluten-free, farm-to-table pizzeria in New York City. This venture satisfied her desire to provide healthy food options and allowed her to cater to those with dietary restrictions who had long been unable to enjoy a proper pizza.

Her next big idea was Thinx, a line of sustainable women’s underwear designed for menstruation. This product addressed a common issue faced by women and contributed to social good by funding donations of reusable pads for schoolgirls in Uganda.

Perhaps Agrawal’s most audacious venture to date is TUSHY, which aims to revolutionize American bathroom habits by introducing affordable bidet attachments. Launched in 2014, TUSHY tackles personal hygiene issues and environmental concerns associated with excessive toilet paper use. Agrawal’s passion for this product stems from her experiences with discomfort and her recognition of the negative environmental impact of toilet paper production.

What sets Agrawal apart is her innovative ideas and her fearless approach to marketing and branding. She embraces humor and irreverence in her campaigns, believing that this approach helps to break down barriers and get people talking about otherwise taboo subjects. Her marketing strategies often push boundaries, creating visually striking and sometimes provocative content that captures attention and sparks conversation.

Agrawal’s success has not gone unnoticed. She has received numerous accolades, including recognition from the World Economic Forum, INC Magazine, and Forbes. Her achievements have also led to speaking engagements and the publication of two best-selling books, where she shares her unconventional approach to entrepreneurship and life.

Despite her professional accomplishments, Agrawal strongly focuses on her personal life. She resides in a converted church in Brooklyn with her husband Andrew and son Hiro Happy, surrounded by a community of friends. Agrawal credits motherhood with enhancing her perspective on life and helping her prioritize what truly matters.

As she continues to disrupt industries and challenge societal norms, Agrawal remains committed to self-care and personal growth. She emphasizes the importance of physical health, regular bodywork, and pursuing activities that bring joy and excitement.

Miki Agrawal’s journey is a testament to the power of embracing unconventional ideas and having the courage to bring them to life. Her story inspires others to question the status quo, seek innovative solutions to everyday problems, and fearlessly pursue their passions. As she embarks on new ventures and continues to share her experiences, Agrawal remains a beacon for those looking to make a meaningful impact on the world while staying true to themselves.