The Hawkers Sunglasses brand came into existence by
accident. Like most good ideas, Hawkers was born from a desire to create a
different business model, with its founders attempting a Spanish-language
online marketplace. The move to sunglasses came when the four founding partners
tried to find products to sell through their fledgling marketplace. The success
of the designer sunglasses saw the business model shift toward designing
eyewear. Leopoldo Alejandro Betancourt Lopez arrived as an investor who quickly
took control of the company as its President.
Leopoldo Alejandro Betancourt Lopez saw the potential in the
Hawkers Sunglasses brand and led the company through an extended period of
success. Among the first actions of Betancourt Lopez was to seek out new
funding options. The President and founders of Hawkers came together to create
a funding round that would reach $50 million in 2016. Leopoldo Alejandro
Betancourt Lopez believes the first round of funding obtained for Hawkers was
one of his most important business deals.
During the first year of Betancourt Lopez’s
leadership, Hawkers reached 50 countries and hit sales of over $108,000,000.
The funding obtained by Leopoldo Alejandro Betancourt Lopez has helped the
Hawkers brand diversify into new areas, including partnerships with clothing
and jewelry companies. To extend the reach of Hawkers, the brand has become a
user of targeted online marketing using social media as its driving force.
Hawkers have helped Leopoldo Alejandro Betancourt Lopez to understand the
changing face of marketing , with plenty of partnerships with
environmentally-conscious brands available for the company.
Alejandro Betancourt and business world at pitchbook: https://pitchbook.com/profiles/investor/166843-00